We design and deliver B2B sales training programs that enable your sales team to: connect and engage more effectively with prospective buyers, craft compelling solutions, and drive a greater percentage of opportunities to closure. The EDGE program is tailored to address your company’s unique goals and challenges; in addition to customizing content (eg. Role-play assignments) to make it relevant to your industry.
More importantly, the EDGE Methodology focuses on making real long-lasting changes to behavior by reinforcing and increasing retention through one-on-one follow-up sessions with participants. Our Consultants will provide comprehensive participant feedback to Managers on a periodic basis.
Historically, this type of sales content was only available to Fortune 500 organizations – EDGE’s strategy is to make customized sales training / coaching affordable and accessible to small and mid-sized organizations.
““Tell me and I forget, teach me and I may remember, involve me and I learn.” The EDGE program includes training sessions over a 6 to 12-month period for each sales participant after the on-site training engagement.
As part of the engagement, we spend time with your Sales Leadership to gain a better understanding of your unique challenges and requirements. We use this information to customize the content to deliver greater value to you and your sales members.
We train your sales members through real-life examples as a way to reinforce, practice and perfect their new skills.
Our instructors provide training at your location or by web conference.
Evaluation calls with Sales Managers to review progress and identify developmental areas of opportunity
Individualized training sessions provided for a period of 6 to 12 months.